In an exciting announcement, Beyoncé revealed that she will perform during the NFL's half-time show on Christmas Day, marking a major event in the entertainment calendar. The performance coincides with the Houston Texans vs. Baltimore Ravens matchup, one of two games available for streaming on Netflix that day. This will be the first time she sings tracks from her latest album, Cowboy Carter, which debuted earlier this year at the Super Bowl.
Cowboy Carter features her popular singles, "Texas Hold 'Em" and "16 Carriages," and represents her pivot into the country genre, forming part of a planned trilogy that began with her acclaimed album Renaissance. Nominated for Album of the Year at the 2025 Grammy Awards, Beyoncé is in the running for a further ten awards, including Best Country Album and Song of the Year for "Texas Hold 'Em."
The iconic singer’s social media announcement showcased her unique style as she caught a football while perched on a vintage car adorned with roses, all while sporting her trademark cowboy hat. Netflix has hinted that Beyoncé may invite special guests, potentially including collaborators from her new album.
This marks Beyoncé's return to the NFL stage after her memorable performance during Super Bowl 2013 and her collaboration with Coldplay and Bruno Mars in 2016, which remains the most-watched half-time show in history.
Christmas Day games, a cherished NFL tradition since the 1980s, will this year be part of Netflix's deal to broadcast NFL games through 2026, reflecting the platform's ambition in live sports. NFL executives view the partnership as a chance to expand the league's reach to international fans, aligning with Netflix’s goal to make Christmas a significant event for sports audiences worldwide.
As the anticipation grows for Beyoncé's highly-anticipated half-time show, fans eagerly prepare for a showcase that marries her musical brilliance with the thrilling atmosphere of live sports.
