NEW YORK (AP) — Hollywood has begun 2026 with a fresh wave of enthusiasm, buoyed by the robust performance of 'Avatar: Fire and Ash,' holding the top position at the box office for the third consecutive week, earning upwards of $40 million over the weekend alone. It's a significant rebound from a less-than-stellar 2025, where ticket sales did not meet expectations.

The latest chapter in James Cameron’s franchise has amassed $1 billion globally in just three weeks, demonstrating its widespread appeal, especially overseas with $777.1 million of that total. The Walt Disney Co. heralded this achievement as 'a monumental landmark' for the groundbreaking franchise.

While 'Avatar: Fire and Ash' has captured the bulk of attention, other films are also contributing to a lively box office atmosphere this January. Disney’s 'Zootopia 2' staked its claim at second place with $19 million, showcasing its enduring popularity since its release in November.

In addition to these animated hits, the thriller 'The Housemaid' starring Sydney Sweeney earned $14.9 million over the weekend, representing a small but steady decline of 3% from previous earnings, consolidating its appeal during the holiday season.

This year marks a stark contrast to 2025, where sales reached $8.9 billion—still a drop of approximately 20% compared to pre-pandemic figures. With ticket prices rising and a larger variety of successful titles on screen, the early indicators for 2026 look promising as the industry sets its sights on high-profile releases slated for the upcoming year, including sequels and new entries from beloved franchises.

As anticipation grows among studios and audiences alike, the industry is also keeping an eye on a potential shift in dynamics with significant changes to studio ownerships, including a rumored $83 billion sale of Warner Bros. to Netflix, awaiting regulatory approval.

Latest Box Office Highlights

Final figures reflect an optimistic outlook as Hollywood gears up for an exciting year, fueled by major releases, with overall box office sales witnessing a remarkable increase of 26.5% compared to the same weekend in the prior year.